The value of the internet is that it is an excellant opportunity to get your message out about your organization, business, social efforts, or community message. There are a number of options to help with this effort, the most expensive is to hirer a SEO, search engine optimization professional, or online marketing and promotion company. This is great if you are a Fortune 500 Company, but if you are like most non-profit organizations and small business this is not realistic or within any budget.
If you are on a budget and need to do the work yourself, the keys are as follows:
a. Develop Good Solid Content and Exchange Links with Strong Sites - An example of this is
http://www.water-research.net/
This site generates about 2500 unique visitors per day - no paid advertising.
b.Create a Facebook Site and Friend Key Sites - a few examples:
Pocono Northeast RC&D Council
Water Research and Watershed Education Center
Carbon County Groundwater Guardians
c. Create a number of Personal or Business Facebook and Linked Sites
Brian Oram (facebook)
Brian Oram - Linked
d. Prepare a Press Release and regularly submit - There are a number of services, but I like PRWEB. Most press releases are search engine index - great long-term exposure for a site.
Some of my press releases
e. Training- take some Internet Marketing and Search Engine Optimization Courses - very cost effective.
f. URL Submission - This is needed by try a Free Service First.
g. Create a Video for Your Business - Please Mention =Brian Oram to the owner - we went to school together. Scot is an old friend and the service and quality is great.
h. Paypal - add a donate button to your site. (I am working on this effort to help support an online education site).
g. Register a solid domain name and maybe multiple secondary domain names.
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